Painting Green
MASTERING THE ART OF MONEY
Early Bird EnrollmentÂ
I spent the last decade building the bridge between my studio practice and a creative business that actually supports my life. Art school treated our financial reality like a shameful secret, offering only two extremes: get famous overnight or hide in academia. While neither path is wrong, they aren't the only ways to build a legacy and make a living. I created this program because I believe you can be deeply respected in the contemporary art world and lead an art studio without sacrificing your quality of life.
This is about owning all of your gifts and architecting a career that sustains you both in the studio and beyond.
Â
THE CURRICULUM
Live Zoom Calls Every Other Week Starting May 5, 2026
-
Module 1: Positioning — Moving from a "stack of work" to a professional archive. We establish your pricing structure, cataloging systems, and a portfolio that reflects true authority.
-
Module 2: Presentation — Refining your digital headquarters. This covers high-quality documentation, your professional bio, and a website that acts as your brand’s center of gravity.
-
Module 3: Your Offer Suite — Diversifying your revenue. We map out original sales, commissions, education,and other offers that pay you consistently.
-
Module 4: Marketing & Outreach — Finding your ideal audience. We master the publicity matrix, from newsletters and podcasts to hosting local exhibitions as a recognized professional.
-
Module 5: Soulful & Consistent Sales — A stress-free system for closing sales. We plan your targets and install a framework for consistent revenue without the burnout.
-
Module 6: Partnerships & Collaborations — Working with galleries as a professional partner. We utilize media channels and fairs to build long-term industry authority.
-
Module 7: Delivery & Growing Your Base — Scaling your growth. We focus on the collector experience, scaling your newsletter, and utilizing paid reach to expand your influence.
PROGRAM FEATURES
-
7 Bi-Weekly Strategy Sessions: Live implementation calls to troubleshoot your specific business roadblocks.Â
-
The Sovereign Toolkit: Proven guides and frameworks for pricing, professional outreach, and goal setting.Â
-
12 Months of Access: A focused window of access from your purchase date to ensure you implement the systems and see results this year.
Total Program Value: Over $2,170
CLIENT CASE STUDIES
"I developed a price system for my work that is sustainable and supports me and my family. I recently was paid the highest amount I have ever been paid for a large painting and I couldn't have done this without Kat's guidance. She helped me overcome any fears and doubts and she showed me how to honor my creative worth." — Sara Glupker
"I first connected with Ekaterina through the Art Queens community, where I found the encouragement I needed to rebuild my confidence. After taking a long break from exhibiting and creating seriously, she became the guide I needed to navigate my career again. Looking back three years later, I realize that the dreams I set with her guidance have truly come to life." — Camille Myles
"Working with Kat totally cracked me open in ways I wasn’t expecting. She meets you with unending resources and dialed in strategies for your craft that are practical, specific, and immediately usable. Kat creates a sacred, steady container where what is blocking you becomes impossible to ignore. With Kat as a guiding light, you rise to a higher level of excellence." — Tracy von Ahsen
"I want to praise Ekaterina Popova's 1 on 1 mentoring to the absolute highest. She is well equipped both with knowledge and great expertise to provide mentoring for artists in all stages. I have seen so much growth within my mindset, development within my art business, and renewed focus on my art practice thanks to her mentorship." — Paulina Ree
COHORT LOGISTICS
Join us for seven bi-weekly strategy sessions on Tuesdays at 11:00 AM ET.
-
Start Date: May 5, 2026
-
End Date: July 28, 2026
-
Format: Secure Zoom Meeting format for high-level interaction and peer support.
ENROLLMENT OPTIONS
Â
-
Early Bird (Until April 20, 2026): $797
-
Regular Price Investment: $997
-
Installment Plan: 3 monthly payments of $350
Â
Â
THE INTEGRITY GUARANTEE
We offer a 15 day "Do-the-Work" refund policy. If you join us, participate in the first sessions, and complete the initial assignments but find the curriculum is not a professional match, you may request a refund by submitting proof of your completed work.
Â
FREQUENTLY ASKED QUESTIONS
Â
What kind of results should I expect? The goal is to move you from "post and pray" to a structured art business. You can expect to walk away with a clear financial architecture, a professional pricing system, and a repeatable strategy for attracting collectors and scaling your revenue.
What are your credentials? I am the founder of Create! Magazine and host of The Create! Podcast. I have spent a decade interviewing leading curators and gallerists to deconstruct the mechanics of the contemporary art world. I am a certified master coach, professional author, and an exhibiting artist who has built a sovereign, six-figure creative business.
What is not covered in this program? To keep this curriculum high-impact and specialized, we do not cover art licensing or the technicalities of applying for an MFA. Additionally, we do not teach "exclusive gallery representation" as a sole business model; our focus is on the Sovereign Artist model where you lead your own career and maintain diversified revenue.
Do I need an art degree to join? No. While some of our members have MFAs, many are self-taught or coming from other professional backgrounds. This program focuses on the business architecture and market positioning that is rarely taught in academia, regardless of your formal education.
Is this only for artists who want to work with galleries? Not at all. The framework is designed for the Sovereign Artist, which means you have the authority to lead your own career. Whether you want to focus on independent sales, building a waitlist on your own terms, or securing gallery representation, these systems provide the foundation to do so successfully.
Does this include 1:1 coaching? No. This is a collaborative group program designed for collective growth. If you are looking for private 1:1 mentorship, please visit espopova.com for current availability.
What if I can't make the live sessions? Every strategy session is recorded and uploaded to your portal within 24 hours for you to review at your own pace.
Why is access limited to 12 months? Transformation requires momentum. This window ensures you move out of consumption mode and into active implementation so you see a return on your investment this year.
What is the refund policy? We offer a 15 day "Do-the-Work" refund policy. If you join the cohort, participate in the initial sessions, and complete the groundwork but find the framework is not a professional match, you may request a refund by submitting proof of your completed assignments.
Still have questions? Contact the team at info@createmagazine.com for assistance.
Â